“Locally Owned. Locally Operated. Locally Loved.”
Those three simple facts sum up the hometown appeal of Good Neighbor Pharmacy, the nationwide cooperative network of more than 3,200 independent American pharmacies that all care for patients in their own communities.
When it was time to launch that new positioning line for Good Neighbor Pharmacy, we didn’t just want people to see and hear it — we wanted them to feel it. So Hanlon partnered with the amazing Monogram animation/production studio to craft a 30-second spot that would translate concept into visceral experience. The result: “Bag of Life,” a warm, friendly, swirling kaleidoscope of neighborhood moments.
We’ve been wowed by the reception this spot has received. First “Bag of Life” was honored with a Louix Award from the Art Directors Club of Philadelphia, and then came an ADDY Award from the Philly Ad Club. And now we’ve learned that it’s also the recipient of a 2016 Telly Award in the category of pharmaceutical advertising.
We’re not the only ones, it seems, who feel good about supporting independent health care providers based in our own local neighborhoods.
Many thanks to the Telly’s Silver Council for recognizing a piece of work into which the entire Hanlon creative team poured so much care and creativity. And even more thanks to Good Neighbor Pharmacy for not only being the sort of people-focused community business initiative that’s worth getting excited about, but for being a truly inspirational partner.