Few industries are growing as fast as or experiencing as much change as healthcare. We’ve been part of that growth and disruption for over two decades. Working with world-class healthcare brands including AmerisourceBergen, Virtua Health System, and Children’s Hospital of Philadelphia, has honed our instincts in this vitally important economic sector. We’ve seen the changes taking place up close and learned that patient and caregiver feedback has never been more available — or more valuable to improving brand relationships. Organizational culture and values have never been more important for brand positioning. We’re infusing that insight into marketing approaches that are evolving as fast as the healthcare industry itself.
Standalone brick and mortar retail is struggling to find their footing in the age of digital shopping. Customers have more choices and power, and traditional selling is giving way to a dialog that takes place across all channels, online and off. Successful strategies are blending technology and innovation as a means to invent brand experiences both in store and out. Creative storytelling has replaced the hard sell as consumers have taken back control and now play an integral part in the brand conversation. We have brought this modern marketing approach to big brands like Herr’s, Kiwi, and Good Neighbor Pharmacy, as well as smaller retailers like BX Sports and Performance Food Centers, elevating their brand awareness and driving growth by reaching audiences everywhere they live.
All too often businesses get caught focusing on themselves and loose sight of the importance of building a strong brand. Reliance upon traditional sales tactics come up short as many of these companies get lost in the digital age where prospects have more options, more control, and fewer and fewer deals stem from stand alone sales efforts. The thought that branding is only for consumers is ridiculous. Businesses are run by people and people are influenced by engaging brands. The key to filling the funnel, expanding market share, increasing ROI or creating new relationships is formulating a smart brand strategy and flawlessly executing on it.