Good Neighbor Pharmacy: Logo Design

Good Neighbor Pharmacy is an American retailers' cooperative network of more than 3,000 independently owned and operated pharmacies across the country. A program of AmerisourceBergen, a global drug distribution giant, Good Neighbor Pharmacy provides independent pharmacies a national brand, integrated marketing and advertising, drugs and OTC products, as well as expert industry knowledge. Our partnership with Good Neighbor Pharmacy spans more than a decade and is a testament to the strength of trusted relationships and a truly collaborative environment.

Locally owned. Locally Loved.

The key to positioning Good Neighbor Pharmacy was to highlight each participating pharmacy's deep commitment to the communities they serve. These people are more than just local pharmacists - they truly are good neighbors, who share personal relationships with their customers. Our efforts have yielded several award-winning campaigns including a combination of television, print, social and digital executions.

Good Neighbor Pharmacy Print Ad 1
Good Neighbor Pharmacy Print Ad 2
Good Neighbor Pharmacy Print Ad 3

Optimizing web results

When it came time to rebuild Good Neighbor Pharmacy’s website for the social-media era, we led the threefold process of re-strategizing and streamlining content, freshening up the online brand’s look, and improving the site’s SEO. We also integrated MyGNP.com with Salesforce’s digital content platform, which allows AmerisourceBergen to incorporate individual, consistently branded micro-sites for all 3,000 pharmacies in the Good Neighbor Pharmacy network.

The Reality of Augmented Reality

Independent pharmacies, like the rest of the retail industry, are suffering, as consumers turn to digital solutions for their healthcare needs. In order to combat the trend, we needed to create a reason for consumers to visit traditional brick and mortar locations. Our solution was Augmented Retail, an augmented reality application designed to provide retailers and manufacturers an opportunity to message consumers right at the point of purchase. This smartphone-based technology disrupts traditional shopping by transforming static images into unforgettable interactive experiences that come alive with sound and motion. Consumer reaction has been off the charts positive as the impact of technology on consumer behavior once again works its magic.

Transpharmations

A big part of Good Neighbor Pharmacy’s B2B component is offering pharmacy affiliates resources they can use to enhance their customer-facing presentation and professionalism. As part of that initiative, we completely redesigned the Good Neighbor Pharmacy brand’s interior and exterior store signage, establishing consistency across the entire pharmacy network. To put those designs into practice, we built a user-friendly, web-based signage portal giving busy pharmacists online access not only to a full array of branded materials, but also to signage experts and project management specialists able to address their specific needs. The program was launched through a series of reality-show-makeovers in which three pharmacies were completely transformed in just 48 hours.

Good Neighbor Pharmacy Indoor Signage
Good Neighbor Pharmacy Window Signage
Good Neighbor Pharmacy Trade Show Exhibit
“Hanlon Creative is a long-standing, trusted partner of our Good Neighbor Pharmacy brand, and has been for more than a decade. Their creativity and consistent focus on delivering innovation within our brand and our overall strategy enables us to hold our own in an extremely competitive consumer marketplace. They are, without a doubt, a vital part of our success.” Christine Lane Vice President, Good Neighbor Pharmacy