TEDCO is the state-sanctioned organization that facilitates the transfer of technology from Maryland’s research institutions into the commercial marketplace. Having shepherded $660 million in funding since 1998, TEDCO is essential in the development of tech start-ups and early-stage businesses across Maryland.
TEDCO's brand needed refreshing in order to encompass both its funding efforts and its vast network of entrepreneurial resources. After a comprehensive brand evaluation and competitive analysis, we refined the existing logo, developed a new positioning line, and refocused TEDCO's mission.
Re-envisioning TEDCO’s website meant crafting a full-bodied site map that could comfortably manage a substantial amount of existing and future content. Meanwhile, the site had to impress the viewer with gravitas. In execution, we married dozens of static resource pages with a dynamic news section and built the site on a WordPress architecture for ease of ongoing updates.